There were times when people did not have a television set in their home to stay connected with what is happening throughout the world but now there is Internet present in almost every home. Internet is a medium that brings to your fingertips everything you wish to gather information about. Gone are the days when people lost connection with their friends with passage of time as they moved from one phase of their life to another.
Social Media has brought people close to each other and in a way built a huge network where marketing giants have sought to thrive. With the popularity of social media sites like Facebook, Twitter, etc. exponentially growing everyday, social media marketing is reaching new heights. What is Social Media Marketing? It is a process of attracting web traffic through the usage of social media networking sites.
The main purpose that is served by social media marketing is that agencies gain access to people who might be interested in their product or to others who do not have any knowledge of the product, they make their products visible to them. A web designing company in Bangalore uses this medium to create buzz, target surveys, gather feedbacks and target interested customers. It is the only type of marketing wherein consumers actively participate from onset to the very end of the journey of consumer decision.
Social Media marketing has lots of advantages over traditional marketing:
It is multidirectional i.e. both consumers and company interact with each other.
Spontaneity in feedback through comments helps in getting a piece of mind of any consumer.
All conversations are being done at lightning speed and are available for any person to view.
Omnipresence helps in working from anywhere anytime.
Round the clock marketing is possible as it does not require human intervention at all stages like recording any issues faced by any consumer.
High levels of security can be set up at minimal cost.
Any Bangalore web design company with proper infrastructure and skilled professionals can come to aid of any company seeking services of social media marketing for their website.